Late last season, Kyle Busch sold his Truck Series team to Spire Motorsports citing a need to spend more time focusing on his and his son, Brexton’s, racing careers.

Now Rowdy has announced the shuttering of his “Rowdy” Energy Drink business.

Rowdy (Busch’s nickname) and Jeff Church formed the company in 2020 after Busch sought a healthier energy drink than what the market currently offered.

Rowdy himself issued a statement regarding the business saying, “I’m really proud of our efforts and appreciate all the investors that stood behind me to help make my dream become a reality.  We had quick success getting into 50,000 doors in just two short years thanks in part to the relationships I’ve been lucky enough to build during my years in racing.

From its start, there’s no doubt that the popularity and success of Rowdy Energy was due to each of you!  I cannot thank you enough for your support – from posts on social media…to telling mi in-person…to seeing it in your hands at racetracks – that has meant a lot to me and I’m forever grateful.

But unfortunately, I’m here to say that Rowdy Energy will be ceasing operations and closing it doors in the coming weeks.  Like many other ner consumer brands, the headwinds have proven to be too strong and it makes the most sense to end the journey so I can remain focused on my family and my racing career.

While the news is sad to announce, I’ll always appreciate what I learned along the way.  It was a fun rise and only fueled my passion for better-for-you energy drinks!”

Since the news broke, there has been a great deal of speculation on social media as to why Rowdy was shutting down the business; but there may be an even bigger reason for leaving Rowdy Energy.

The Environmental Research Center, Inc. has noted that the California based company has incurred numerous infractions of the California Health and Safety against the company.

The violations are in regard to Proposition 65 – the Safe Drinking Water and Toxic Enforcement Act.  According to the notice issued December 5, 2023, Rowdy Energy has been violating the law since the day they opened for business.  Reportedly, Rowdy Energy did not properly label their products with a warning of possible chemical exposure as is required by California law.

The products involved in the violations are:
Pink Lemonade Rowdy Energy Power Burn Energy Drink
Mango Dragonfruit Rowdy Energy Power Burn Energy Drink
and Pineapple Passionfruit Rowdy Energy Power Burn Energy Drink
all which reportedly contain lead.

Watermelon Rowdy Energy Power Burn Energy Drink is also listed for having lead and mercury.