The concert promoter Live Nation has announced a new refund program that will offer music fans a number of options on their tickets to canceled and postponed concerts.
After numerous complaints over the lack of options for ticket holders who hold tickets to concerts that have been either canceled or postponed due to the Covid-19 virus, Live Nation is offering fans several options for their tickets that include keeping them, trading them in for concert cash, donating them, or getting a refund.
Rock When You’re Read will let fans hold on to their tickets to use for a rescheduled show, trade them in for Concert Cash – a credit of 150 percent of the ticket’s value, donating the tickets to the Hero Nation program allowing them to be used by health care workers, or to request a full refund – this option must be used within 30 days of the cancellation announcement.
Concert promoters AEG Presents has announced a similar program.
The announcements came after ticket selling marketplaces would only allow coupons for canceled concerts.
Ticket marketplace Vivid Seats is offering refunds for canceled shows but not postponed ones. They are also offering a ticket swap for a coupon worth 110 percent of the ticket value with 10 percent of the ticket price going to the musician’s charity run by the Grammy Foundation MusiCares.
Ticketmaster has drawn the most ire from ticket buyers for their slow response to offering refunds to canceled shows. One reason Ticketmaster has delayed giving refunds is because they are continuing to work with concert promoters, agents, and the artists themselves.
Ticketmaster president Jared Smith notes that Ticketmaster sends money to the event organizers each week and there is no money left to refund tickets already sold to shows that have since been canceled.
According to Smith there have been 30,000 of the 55,000 scheduled events around the world postponed or canceled this year due to the Covid-19 virus. Scheduled events include sporting and entertainment events.
Previously Live Nation announced that their executives would be taking pay cuts as the impact of the Covid-19 virus continues to be felt.
feature photo credit: By TicketMaster – Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=28712691