As NASCAR continues to work toward drawing in a younger generation of fans, they seek sponsorships with products that will target that age group.
The tween girls fashion label Justice has just announced a collaboration with NASCAR; bringing an exclusive sport themed clothing line to the world of tween fashion.
The new NASCAR x Justice collection “delivers playful graphics, sporty silhouettes, and nostalgic racing details — all reimagined in a way that feels fun, wearable, and full of personality.”
Available now, the new NASCAR x Justice line includes a Bomber Jacket with “racing-inspired patches and bold color blocking”, a White Oversized Graphic Tee with the iconic NASCAR graphic, and a Heather Fleece Hoodie and Jogger set designed for “all day comfort”.
With prices beginning at $7, the collection features styles that are designed for mix and match dressing that are good for school and weekend adventures.
Vice president of licensing and consumer products at NASCAR Megan Malayter spoke on the new collaboration saying, “at NASCAR, we’re focused on creating meaningful connections with the next generation of fans. This collaboration with Justice allows us to engage girls and families in a fun, authentic way that brings together fashion, sport and community.”
Seven time NASCAR Cup Series champion and Legacy Motor Club co-owner Jimmie Johnson, along with his family, will help bring the collection to life with a family inspired product launch which debuted January 4. Johnson’s daughters will be the face of the NASCAR x Justice collection.
Vice president of marketing for Justice Elizabeth McCusker spoke on the collection saying, “the NASCAR x Justice collection encourages tweens to embrace the confidence that comes with celebrating what they love, while offering guardians accessible, age-appropriate styles they can feel good about. This collaboration reflects the growing influence of fandom-driven fashion and the exciting way iconic brands can connect across generations.”
As a part of the official NASCAR x Justice launch, fans have an opportunity to win a trip to the Daytona 500 on February 15; including travel and accommodations. “The sweepstakes reinforces Justice’s mission to create meaningful, memory-making moments for girls and families, both on and off the track.”
Justice will also be on hand at Daytona for race weekend February 12-15 where fans may experience the collection live and up close with a family friendly experience.
The NASCAR x Justice collection can be found at Walmart stores and online at Walmart.com.