Truck Series Gets New Sponsor

Earlier this season it was announced that after many years as the primary sponsor Dr the Truck Series Camping World would not return next season.

 Original sponsor Craftsman tools is returning to sponsor the Truck Series.   Craftsman sponsored the Truck Series for the first 13 years of the sport and is returning to after a 14 year absence.

 Fans will see the familiar logo beginning at Daytona International Speedway beginning February 17, 2023.

Except this time around, Craftsman will be doing much more than sponsoring a racing series, Stanley Black & Decker with its brands CRAFTSMAN, DEWALT and MAC TOOLS will become the official tools for all of NASCAR and it’s tracks.  The multi year partnership will provide the tools crews need to build and keep the vehicles running at peak performance.

President of Hand Tools and Storage for Stanley Black & Decker Doug Redpath spoke on the renewed partnership saying, “we celebrate the return of the NASCAR CRAFTSMAN Truck Series  From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done. The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our CRAFTSMAN brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”

Along with sponsoring the Truck Series, Triple Truck Challenge, and the Championship; Craftsman noted there will also be “a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways CRAFTSMAN is building pride.”

Executive Vice President and Chief Revenue Officer at NASCAR Daryl Wolfe spoke on the new tool partnership saying, “Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way.   We know NASCAR fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back CRAFTSMAN, the brand that started it all in the Truck Series.”

 

 

 

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