Xfinity Series driver Brandon Brown worked very hard at the beginning of the 2021 NASCAR season to secure sponsors for his number 68 car.  He even made a video that spoofed the used car salesman banter.

The plan worked and Brown’s car panels began to fill with sponsor ads.

But since an incident after his win at Talladega Superspeedway in October, Brown’s name has taken on some very negatives connotations; as a result, the sponsorships have become very hard to come by.

Some very unsophisticated fans began a derogatory chant toward President Joe Biden.  The television reporter mistook the chant of “F***k Joe Biden” for “Let’s Go Brandon”.  Every since the term has taken on a life of its own and is being used for any negative attitudes toward the current administration.

Brown has restrained from making any comments about the chant until recently where he stated that while avoiding political statements, he will be speaking up on various issues in the coming year.

Noting that things have become “extremely difficult”, Brown spoke on the sponsorship issue saying, “if you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.  I’ve never been put in a position where it’s, ‘OK, what side are you on? Left or right?’ “

He added, “if I’m going to divide Coca-Cola, why would they want to talk to me? So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: ‘What is he doing to choose or say and how would that effect our consumer base?’  It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down.”

Brown noted that while he is on the same page with the sanctioning body (NASCAR), there really is no right answer.  He noted, “even a career in NASCAR if I didn’t make it as a driver, trying to get another job in the community, I’m always going to be the “Let’s Go Brandon” guy. I’m always going to be known for that and how I handled this situation.”