Over the years NASCAR has joined up with some very interesting partners; but this is the first time that the partner is a member of rock and roll royalty.
“Stones today announced a first-of-its-kind collaboration celebrating two cultural icons built on performance and life on the road.”
The collaboration is in anticipation of The Rolling Stones new album “Foreign Tongues” which is set for a July 10 release. And included officially licensed merchandise, special-edition collector vinyl, original content and a one-of-a-kind fan experience in Chicago.
There is even a film with Cleetus McFarland, Jesse Love, Connor Zilisch and Carson Hocevar reimagining the NASCAR racing schedule as a rock and roll tour.
In the week before the race at Chicagoland, a specially redesigned NASCAR show car will be touring around Chicago, including Navy Pier, Plaza of the Americas and the Chicagoland Speedway Fan Zone, giving fans a unique opportunity to hear some of the tunes from the new album in a “custom-designed vehicle that blends racing culture with the band’s legendary aesthetic.”
NASCAR Vice President of Licensing and Consumer Products Megan Malayter spoke on the unique collaboration saying, “for generations, NASCAR and the Rolling Stones have captivated fans through unforgettable live experiences and a shared spirit of performance. While one takes place on the race track and the other on the stage, both are fueled by passion, energy and life on the road. This collaboration brings those worlds together in a unique way, giving fans exclusive content, limited-edition collectible vinyls and immersive experiences that celebrate the connection between racing and rock ‘n’ roll.”