In less than two months, the United States will celebrate their 250th birthday; but from the lack of decorations, historic symbols, or other forms of memorabilia.
Known as “America’s Pastime” for over 100 years, Major League Baseball has planned a number of events to mark the founding of the nation.
MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships Uzma Rawn Dowler spoke on upcoming events saying, “baseball has been part of the fabric of American life since the sport’s creation, bringing people together through shared traditions, unforgettable moments and the simple joy of spending time at the ballpark with family and friends. Baseball brings Americans together, so as the National Pastime, we are proud to celebrate this special anniversary and to provide even more opportunities for people nationwide to engage with our sport this year. By creating these special opportunities honoring the country’s founding, we hope more fans than ever will enjoy memorable moments with baseball.”
It all begins with a national campaign displaying how baseball has unified America via a number of broadcasts. The first features Quinta Brunson and shots from some of the 30 MLB ballparks. Commemorating 50 years since its release, the spot will include a previously unreleased recording of “American Girl” by Tom Petty and the Heartbreakers.
The digital series “Baseball in America” “celebrates how baseball permeates every state of the country. Forming a state-by-state journey, this series shows how baseball mirrors the pulse of the nation by highlighting a unique diamond sports story from each of the 50 United States.” It begins with a midnight sun game in Alaska.
“Ballpark Expedition” celebrates “the individuality of MLB ballparks”. Available via the MLB digital platforms beginning June 1, the interactive elements include “Journey to 30 Sweepstakes”, “Ballpark Guides”, and “Journey to 30 Road Trip”.
The “Journey to 30 Sweepstakes” is a nationwide sweepstakes with a grand prize that rewards one lucky fan with the chance to visit every MLB ballpark.
“Ballpark Guides” are digital guides highlighting the uniqueness and must-see features of MLB’s ballparks.
The “Journey to 30 Road Trip” is a creator-led content series led by Youtuber Matthew Beem that spotlights the most iconic views, foods and features of all 30 ballparks through the lens of one of America’s most popular digital talents.
Major League Baseball has partnered with Ford for some July 4th celebration activities.
July 3 to 5 will see the airwaves filled with baseball games across a variety of networks and streaming services. All 30 of the MLB teams will be in a televised game at last once during the weekend.
Among the services broadcasting games is Apple TV who along with a Friday (July 3) doubleheader .Apple TV is offering a one month free trial. The offer begins May 27 and runs through July 5. The offer is open to the United States and Canada. Go to apple.co/MLBoffer to redeem.
On July 5 – Star Spangled Sunday – all 15 games will air on the NBC networks – NBC, Peacock, and NBCSN in the U.S.
In a blast from the past, the drive-in theaters in Vineland, NJ; McHenry, IL; Blue Ridge, GA; and Paramount, CA will be airing the film “The Sandlot”; followed by a broadcast of the local ball club’s game. PLAY Ball festivities, food trucks, and fireworks will also be a part of the festivities.
On July 4, every MLB club will be wearing patriotic uniforms with USA 250 to commemorate the event.
The Home Run Derby and All Star uniforms will also carry the USA 250 patches and patriotic uniforms.
Beginning June 15 fans may purchase the same USA 250 patches and uniform tops.
Fourth of July games will have giveaways, special field stencils, entertainment, military member recognitions, and of course, fireworks!
The PLAY BALL initiative is featuring a number of events around the country.
The All Star Game this year is being held where it all began – in Philadelphia! And on July 14, the All Stars will be walking the red carpet at Independence Mall.
As a part of the All Star Week activities, MLB Together and the Boys & Girls Club wil be volunteering their time to refurbish the Shane Victorino Club’s facilities and ballfield.
The American Museum of Natural History in New York City has a new exhibit – For the Win – “showcases the tradition of using precious metals and gemstones to commemorate victory. Baseball awards and mementos on display for the next 18 months as part of this historic collection include a World Series trophy, Home Run Derby chains and select former players’ trophies, such as Yogi Berra’s Babe Ruth Crown, awarded in 1975 for his lifetime batting achievements with the New York Yankees.”
And of course, there will plenty of memorabilia and merchandise to commemorate America’s 250th birthday.