Whether it be sponsoring a car on the track, a race, or even a racing event; Anheuser-Busch has been a part of NASCAR for decades.
Currently, the adult beverage purveyor sponsors the number one car driven by Ross Chastain and sponsors the pole winners for each race.
On February 13, Anheuser-Busch announced a multi-year extension with NASCAR. Busch Light continues to be named as the official beer of NASCAR; as well as, the Bud Light Pole Award and the number one Trackhouse Racing car.
Chief Commercial Officer at Anheuser-Busch Kyle Norrington spoke on the deal saying, “at Anheuser-Busch, we strive to bring sports fans closer to the moments that matter year-round, and we’re thrilled to be continuing this relationship with NASCAR, building continued momentum with Busch Light, now the number two fastest-growing brand in the beer category. NASCAR and Busch Light fans are among the most devoted fans in the country, and in 2025, together, we’ll give our deserving fans more opportunities to connect to this sport than ever before.”
New this year will be a summer Busch Light music series featuring Country music, passionate race fans, and “cold, smooth Busch Light.” Texas Motor Speedway, Michigan International Speedway, the Chicago Street Race, Iowa Speedway and World Wide Technology Raceway will each host a pre-race music event open to all race fans at the track.
NASCAR Executive Vice President and Chief Partnership and Licensing Officer Michelle Byron spoke on the partnership saying, “the partnership between NASCAR and Busch Light is consistently noted as one of the most recognized in all of sports each and every year. Anheuser-Busch’s longstanding relationships at multiple levels across our sport have been paramount in cultivating new fans and driving fan loyalty for decades, and our partners at Busch Light are leading by example to find new ways to drive deeper fan engagement.”