The NFL is expanding its market by holding games in various cities outside of the United States; but NASCAR expands by sponsoring an entire series for racers.
Beginning with the 2023 racing season, there will be a new NASCAR racing series with the Brasil Sprint Race. This will mark the first time that NASCAR has sponsored a race in South America. Currently NASCAR has the Mexico Series, the Pinty’s Series in Canada, and the Whelen Euro Series racing series. The Whelen Euro Series is set to make history next year by running the first race on ice. Racing fans can see NASCAR racing on three continents in 12 different countries next season.
NASCAR has partnered with the GT Sprint Race series in Brazil to create the new series.
NASCAR Vice President of International Chad Seigler spoke on the new series saying, “Brazil is a vibrant country, rich in motorsports culture and community, and the perfect location for our first series in South America. NASCAR Brasil Sprint Race will allow us to showcase the exciting side-by-side racing that defines NASCAR while giving Brazilian race fans a series to which they feel connected. It is our hope and intention that this series also opens more pathways for the country’s best drivers, mechanics and engineers to advance to NASCAR’s national series in the United States, the worldwide pinnacle of stock car racing.”
General Partner, NASCAR Brasil Sprint Race Carlos Col added, “NASCAR is an iconic American sport, and we are honored to join forces to create NASCAR Brasil Sprint Race. GT Sprint Race has delivered exciting racing to fans since 2012 and this partnership will help take it to the next level with the introduction of more NASCAR-style racing, including future races on oval tracks. This is an historic day for motorsports in Brazil, and one that will benefit race fans across the country.”
Former Brazilian stock car driver Thiago Marques founded the GT Sprint Race in 2012. Last season the GT Series ran 18 races on road courses around Brazil. The 2023 schedule will be released in the near future.
NASCAR Partners for New Series
