NASCAR’s Xfinity Series driver Brandon Brown has been in the news a lot lately over the “Let’s Go Brandon” slogan that has taken on a life of its own as a negative connotation for President Joe Biden and the White House.

The slogan began when Brandon Brown drove his number 68 car to victory lane at Talladega Superspeedway and the NBC Sports reporter mistook the chanting of “F*** Joe Biden” for “Let”s Go Brandon”.

Brown himself has noted that he has had difficulty in securing sponsorship for his car since the slogan began.

The family owned business thought that they had secured a sponsor with LGB Coin. The LGB stands for “Let’s Go Brandon”.

Brandon and LGBCoin made the announcement of the deal last month; however, NASCAR did not approve the spokesperson deal.

A new cryptocurrency company, the stock rose around 50 percent after the announcement but once NASCAR disapproved of the deal, the stock made a significant drop.

Now Typhoon Capital Management founder and LGB Coin investor Jamed Koutoulas has said that he will sue NASCAR.

Koutoulas has posted emails that state the deal was originally approved provided a few modifications to the logo were made around the number to comply with the NASCAR rule book and said, “the Brandon Brown 68 went through proper NASCAR approval process and received formal written approval.” He added, “NASCAR did a review of the LGBcoin_io website and of me personally as a name HODLer. They were well aware of everything and we complied with their request to leave the phrase “Let’s go Brandon” off the car and they accordingly approved in writing.”

While the rule book states that there should be nothing within two inches surrounding the number; it also states that NASCAR may refuse approval of any sponsorship or logo if it “is detrimental to the sport, to NASCAR, Series Sponsor or to the promoter for any reason, including without limitation, the public image of the sport.” In addition, all “ decals, advertising slogans, paint schemes and other graphic designs and text on the vehicle” must be approved prior to use.

NASCAR has given no reason for the disapproval.

Brandonbilt Motorsports – the owners of the 68 car – spoke on the decision saying, “NASCAR did not speak with Brandonbilt Motorsports prior to making their decision to rescind the approval and multiple attempts to setup a conversation to address this matter went unacknowledged. The bottom line is that Brandonbilt Motorsports followed the standard process for sponsor and paint scheme approval and received approval from a NASCAR official empowered to make those decisions, and who makes those decisions on a regular basis.” The team noted in a statement, “unfortunately, NASCAR leadership’s handling of this situation now threatens to strain our relationships and places us in an incredibly awkward position, yet again.”