Last year during the American Music Awards, The Weeknd baffled fans by appearing in a live performance and acceptance of his numerous awards with a face swathed in bandages.

Prior to that, he appeared at the Video Music Awards with a bloodied and bruised face.

No explanations for the bandages were ever given…until now.

The pop star’s most recent album “After Hours” comes complete with a character…one that The Weeknd has spent the past several months personifying with every live appearance.

Speaking on this character, The Weeknd said, “this character is having a really bad night, and you can come with own interpretation of what it is.  It’s all a progression and we watch The Character’s storyline hit heightened levels of danger and absurdity as his tale goes on.”  

He added, “the significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated.”

When asked about his appearance while bringing this “After Hours” character to life, The Weeknd said, “I suppose you could take that being attractive isn’t important to me but a compelling narrative is.”

The Weeknd is set to give the halftime performance at Super Bowl LV at Raymond James Stadium in Tampa, Florida on February 7. 

While he is known for his violent and graphic videos, the Grammy Award winner promises to present a family friendly show and be “respectful to the viewers”.

He noted, “I will still incorporate some of the storyline. It’s a very cohesive story I’ve been telling throughout this era and throughout this year.  The story will continue, but definitely will keep it PG for the families.”

With the number of fans greatly reduced because of the covid pandemic, The Weeknd will use far more than just the playing field; he plans on making use of the stadium itself and even a piece of the famous Pirate Ship housed at one end of the stadium.

As for any further details about the show, the artist noted that fans would just have to watch the show.

The Canadian born singer broke onto the music scene in 2015 with the Grammy Award winning song “I Can’t Feel My Face” from the album “Beauty Behind the Madness”.